Monday, March 23, 2009

Dolly Parton Rockers & CD Hit Cracker Barrell Today

Beginning today, each of the 588 Cracker Barrel Old Country Stores will have two limited-edition Dolly Parton rocking chairs on their front porches. "They are Dolly Parton pink with Dolly's signature at the top and her signature butterfly," says Cracker Barrel vice president Peter Keiser. The pink rockers, numbered and limited to 1,350, will sell for $199. (The store's standard rocking chairs sell for $129.)

Also today, Cracker Barrel will begin offering a commemorative book and a deluxe edition of Parton's latest album, Backwoods Barbie, which includes three additional songs from Parton's catalog —Rose of My Heart, Hallelujah Holiday and Berry Pie— recorded specifically for the new version.

"It was very important to Dolly that she be very specific to what she felt the audience would be looking for," says Parton's creative director, Steve Summers. "These were the three songs she felt like were the best-suited match for a Cracker Barrel customer."

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