Reba McEntire Signs With Valory Music Label

Superstar Reba McEntire has signed with The Valory Music Co. The move reunites the multimedia entertainer Reba McEntire with industry leader Scott Borchetta, now President & CEO of Big Machine Records and The Valory Music Co. During MCA Nashville’s heyday as 'Label of the Decade' in the 90s (of which Borchetta was Sr. VP of Promotion), McEntire forged a path of airplay, sales and touring dominance that set the bar and paved the way for other female country artists. McEntire and Borchetta achieved amazing results during two different stints together at MCA Nashville that started with McEntire's phenomenal next-level release Rumor Has It. While working with Borchetta at MCA Nashville, McEntire earned 14 #1 singles and sold over 22 million albums.

“It is as if a day hasn’t even passed,” says Borchetta. “The toughest thing about leaving MCA-Nashville again was leaving behind this relationship that I value so much. It is with great honor that I announce today that Reba McEntire will now exclusively record for The Valory Music Co.” “I am thrilled to be joining the Valory team. Scott and I worked together on some of the biggest singles of my career, and I am excited to renew our partnership,” McEntire states.The announcement comes on the cusp of The Valory Music Co.’s one-year anniversary. The upstart sister label to Big Machine Records, has earned astounding success in the year since its launch with a #1 Country debut album by multi-platinum recording artist Jewel and a three-week #1 single by Country soul singer Jimmy Wayne.

McEntire’s debut single on The Valory Music Co. will impact Country radio in early Spring 2009 with her new studio album to follow later that summer. The new release follows her Reba Duets release, which debuted at #1 on both pop and country album charts. McEntire’s last 13 studio albums have all achieved platinum-plus status.

Reba McEntire is one of the most successful female recording artists in history, selling over 55 million albums worldwide and boasting 33 #1 hits. McEntire is the winner of 2 Grammy Awards, 7 Country Music Association (CMA) Awards, 9 People’s Choice Awards, 12 Academy of Country Music (ACM) Awards and 15 American Music Awards. She is also an acclaimed film, television and Broadway actress whose primetime comedy, Reba, was a top-rated sitcom for six seasons. In addition, McEntire is a celebrated author and designer of the REBA brand which includes clothing, footwear, home collections, and other products.

The Valory Music Co., the sister label to Big Machine Records, was established in November 2007 with an initial artist roster that includes multi-platinum recording artist Jewel as well as Country Soul singer Jimmy Wayne, Grammy-Nominated band Emerson Drive, and newcomer Southern Country stylist Justin Moore. The Valory Music Co. celebrated its first #1 album with Jewel’s Perfectly Clear, only 7 months after opening its doors. The label celebrated its first #1 single 3 months later when Jimmy Wayne’s “Do You Believe Me Now,” spent 3 weeks atop the Country singles charts. The Valory Music Co. possesses an exclusive, in-house promotion branding team while utilizing existing Big Machine Records backroom service and is distributed by UMGD.